The traditional word 'Precision' refers to the inevitable addition of technology into the process of applying products to a geography in order to gain efficiency and improve profitability. At some point, that technology becomes so common, that the industry needs to accept it as 'standard', even as it improves and evolves. The addition of technology to the business of applying products, finds our industry inundated with volumes of unstructured data. This in turn leaves growers and retailers screaming for actionable information. Ag retailers are looking for ways to turn data into insights, but the problem at hand requires a new approach in order to solve; what we have is the dawning of the Decision Agriculture era. An era where we determine what information is useful, and how we turn data into actionable decisions. 

Decision Agriculture encompasses 4 principles:

1. a single software platform;
2. unifying the data;
3. authoritative business-process support; and
4. actionable analytics.