The September-October,1994 issue of the Harvard Business Review featured the article entitled, “The Coming of Knowledge-Based Business” by Stan Davis and Jim Botkin. You can download that article from this link:  https://hbr.org/1994/09/the-coming-of-knowledge-based-business. This article discussed  how Data would become Information and be turned into Knowledge and predicted farmers would be building their own knowledge-based businesses over the next two decades…and that is what has happened.

 

This presentation will highlight the journey of nine Midwest farms as their teams adopted precision ag technology. All of these farms are Innovators/venturesome techies and Early Adopters/visionaries who are community leaders, are willing to take risks that new technology may not work correctly at first, and who look forward and lean in to using new technology.  These farms have been living the meaning of building their knowledge-based businesses.