AgWorks: Changing the Conversation from Precision to Decision
The traditional word 'Precision' refers to the inevitable addition of technology into the process of applying products to a geography in order to gain efficiency and improve profitability. At some point, that technology becomes so common, that the industry needs to accept it as 'standard', even as it improves and evolves. The addition of technology to the business of applying products, finds our industry inundated with volumes of unstructured data. This in turn leaves growers and retailers screaming for actionable information. Ag retailers are looking for ways to turn data into insights, but the problem at hand requires a new approach in order to solve; what we have is the dawning of the Decision Agriculture era. An era where we determine what information is useful, and how we turn data into actionable decisions.
Decision Agriculture encompasses 4 principles:
- a single software platform;
- unifying the data;
- authoritative business-process support; and
- actionable analytics.
Biography: Greg Duhachek is President of AgWorks, LLC, a leading developer of agronomy software tools for agricultural retail operations nationwide. The company was founded in 1992 in Preston, IA, and later moved to its present location in Davenport. AgWorks software supports agronomy operations, including mapping, crop planning, inventory control, fleet management, field scouting, and EPA, DOT and HAZMAT compliance. Greg was born and raised in northeastern Nebraska and attended the University of Nebraska-Lincoln, studying Mechanized Systems Management. During his years at UNL, Greg was a computer technician at Best Buy and played a role in pioneering a program that would later become known as Geek Squad. He owned and managed a 3,000+ acre family farm for eight years prior to joining the management team at Farmers Coop Elevator, a full-service ag retail firm in Newman Grove, NE. In 2005, he joined AgWorks and was promoted to vice president in 2010. He was named president in 2012, when the company was purchased by The McGregor Company, Colfax, Washington.
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