InfoAg 2015 Session
|Moderator||: Mary Tangen|
|Date/Time||: Wednesday, July 29, 2015 | 1:30pm - 2:20pm|
|Room||: Regency C|
Mary Kay Thatcher has worked as a lobbyist for the American Farm Bureau Federation for 28 years. She currently serves as Senior Director of Congressional Relations where she lobbies primarily on issues covering farm programs, crop insurance, conservation, credit and Big Data. Mary Kay served in the first Bush Administration as a political appointee as the director of congressional and public affairs of the Farm Credit Administration. In that capacity, she was responsible for the policy direction and management of the agencys congressional and public affairs activities. Prior to joining AFBF in 1982, Thatcher served as a legislative assistant for agriculture and trade to Sen. Roger Jepsen of Iowa. She is a graduate of Iowa State University where she earned degrees in animal science and agricultural economics. Thatcher is a fifth generation Iowa farmer. She grew up on a 500-acre Iowa beef, hay and corn farm. She now manages a farm in Iowa producing corn and soybeans, as well as a cow/calf operation.
In late 2014, seven farm groups and six Ag Tech Providers signed a document entitled “Privacy and Security Principles for Farm Data”. This document highlighted a dozen principles regarding the use of Big Data in agriculture. What were they? How was a concensus reached: Has that document “made a difference”? Is that the end of the partnership between the thirteen groups? What’s next?
Matt Darr is an associate professor in the Agricultural and Biosystems Engineering department at Iowa State University. Since arriving at ISU in 2008 he has developed a research program which focuses on innovations in agricultural machinery and agricultural data analytics. He currently manages a team of 26 university professionals who provide leadership to a range of ag machinery topics including precision agriculture, telematics data analytics, unmanned aerial systems, and next generation machinery automation. In addition to his research assignment, Matt is the lead instructor for ISU courses in precision agriculture and agricultural machinery electronics engineering.
Leading Iowa farm organizations, agribusinesses, state government and Iowa State University have developed comprehensive action steps to help harness the power of agricultural data to the benefit of farmers. This presentation will cover the key outcomes of this report including plans for continuous, ongoing education for farmers, ag retailers, and policy makers, support for farmer-controlled data warehousing, and the need for assessment tools for new products, services, and business models in the digital agriculture marketplace.
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