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InfoAg 2015 Session

Data Warehouses / Exchanges
Moderator : Joan Archer
Date/Time : Wednesday, July 29, 2015 | 3:00pm - 3:50pm
Room : Regency C
Speaker

Biography :
Jason Tatge has been a driving entrepreneurial force behind many leading internet Ag-Tech companies over the last 15 years. He was named Pipelines Innovator of the Year in 2009 and now serves as the Pipeline Member President in addition to being a Founder/CEO and President of Farmobile. Farmobile is his third startup in Agriculture. His previous company, Farms Technology, created an electronic marketplace where farmers could sell grain on mobile devices in real-time and was purchased by DuPont/Pioneer in December of 2012. Jason's diverse background in agriculture includes: commodity trading and risk management, mobile technology development, intellectual property creation, automated hedging platform design and most recently hardware design, development and deployment. Jason firmly believes that Farmobile customers will gain knowledge more quickly by simplifying and facilitating machine data collection, peer-to-peer information sharing with other Farmobile customers and select channel partners. Additionally, Farmobile customers have an opportunity to monetize their data on the data exchange. If a farmer chooses to sell their data, profits will be split 50/50 between the farmer and Farmobile thus creating complete customer alignment.

Solving the Data Problem on the Farm

Data is the problem on many mixed fleet farming operations today.  Data is currently locked in many desperate systems and not made to be “portable”.  A Farmobile PUC can solve these issues by simply passively collecting and connecting farmers to their data in real time regardless of manufacturer. Farmobile then unlocks this data by creating a standardized data layer regardless of manufacturer for the farmer to control and share with existing trusted advisors and partners.  Farmers are in complete control of their data at all times allowing it to flow flawlessly to those entities whose analytics and recommendations can be enhanced with more accurate and timely data.

 

Speaker
The Ohio State University
590 Woody Hayes Drive
Columbus, 43210-1057
614.292.6625

Data Warehouses / Exchanges

The ag data space continues to evolve and be disruptive with several companies providing data warehousing and analytic capabilities. In the future, producers will need to provide data to multiple services to receive recommendations or information to apply within their farm business. Therefore, data wwarehousing and exchanges will be important to producers in order to take advantage of the various service or product offerings while gaining value for their business. This presentation will coer characteristics for data warehouse/exchanges to ensure benefits to producrs and their trusted data advisors. 

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