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InfoAg 2015 Session

Repeat: 1995 - 2015
Moderator : Jennifer Fridgen
Date/Time : Tuesday, July 28, 2015 | 3:30pm - 4:20pm
Room : Grand Ballroom
Reetz Agronomics
107 S. State St., Ste 300
Monticello, 61856

Biography :
Dr. Harold Reetz founded Reetz Agronomics in 2010 and provides consulting services in agronomy, high yield cropping systems, precision farming technology, conservation systems, and on-farm research. Major current activities include coordinating nutrient management demonstrations for the Conservation Technology Information Center in the Indian Creek Watershed, Livingston County, Illinois; serving as part-time staff agronomist for Argonne National Laboratories, working on production systems for bioenergy crops. He also works for several companies in evaluating of new technologies for precision farming and for high yield crop production. He is also writing technical publications on nutrient management, and serves on several advisory groups. A graduate of the University of Illinois and Purdue University, he was Extension Agronomist at Purdue from 1974 through 1982. From 1982 to 2010, he was Midwest Director, International Plant Nutrition Institute.

20 Years in Review

Imagine a world without smartphones, without auto-guidance systems on tractors, without variable-rate controllers, without GPS, without the Internet, without ……. without many of the technology tools that we depend upon for agriculture in 2015. In 1995 some of these technologies existed, but they were just beginning to be used in agriculture.  When we gathered for the first precision ag conference---which later became the InfoAg Conference series, we had predictions and dreams of how these tools would help make crop and soil management decisions, and how the information flow and communication provided by the Internet might fit into use on the farm.  Twenty years later, most of those dreams are now reality, but we have gone so much further in development of precision farming tools, information services, and communications technologies. We now use, and are dependent upon, so many more tools that we couldn’t even imagine in 1995. 

Olson & Associates, LLC
5208 Laurel Pointe Dr.
Valrico, 33596

Biography :
Ron Olson is the President of Olson & Associates, LLC, an agri-business/agvocacy consulting group. Prior to Olson & Associates Ron was the North America Senior Agronomist for The Mosaic Company and Research & Development Manager for Cargill Crop Nutrition. During his time with Cargill/Mosaic Ron led the team that developed the MicroEssentials suite of fertilizers. Ron was an educator and owner of an agronomic consulting business. In 1990 that business was one of the first companies to assist farmers with GPS-based 2.5 acre grid soil sampling, VRT seeding and fertilizer applications, and yield mapping. He holds a B.S. degree in both Agronomy and Education from the University of Illinois and an M.S. degree in Environmental Science from Governors State University in University Park, IL.

20 Years of Using Precision Ag Tools to Build a Knowledge-Based Business

The September-October,1994 issue of the Harvard Business Review featured the article entitled, “The Coming of Knowledge-Based Business” by Stan Davis and Jim Botkin. You can download that article from this link:  https://hbr.org/1994/09/the-coming-of-knowledge-based-business. This article discussed  how Data would become Information and be turned into Knowledge and predicted farmers would be building their own knowledge-based businesses over the next two decades…and that is what has happened.
This presentation will highlight the journey of nine Midwest farms as their teams adopted precision ag technology. All of these farms are Innovators/venturesome techies and Early Adopters/visionaries who are community leaders, are willing to take risks that new technology may not work correctly at first, and who look forward and lean in to using new technology.  These farms have been living the meaning of building their knowledge-based businesses.

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